# ADN for e-commerce — structured prices for AI shopping agents — ADN

For e-commerce and marketplaces Stop AI guessing your prices. Serve product data it cannot misread.
 Shopping assistants already fetch your catalogue on behalf of buyers. When all they receive is rendered HTML, they infer price, availability, and variants — and get them wrong in front of someone about to purchase. ADN serves structured product data from the pages you already publish.
 Scan my site See setup
 JSON-LD
 Schema.org Product
 MCP
 Sound familiar?
 The problem today
 0 1 Hallucinated prices and stock
 An assistant that scrapes a variant selector will guess. The buyer sees a price you do not offer, and the mistake lands on your brand.
 0 2 Catalogue crawls hit the database
 Product pages are dynamic, numerous, and expensive. A sweep across the catalogue is some of the worst traffic your store can receive.
 0 3 Blocking the scraper blocks the buyer
 A WAF rule that stops a price scraper also stops the assistant with a shopper waiting — and you never find out which sales you lost.
 What you get
 What changes with ADN
 Prices AI cannot misread
 Product data with price, currency, availability, and variants — served from your own pages rather than reverse-engineered from markup.
 Tools for buying assistants
 An assistant can look up a product, check stock, and compare variants directly, instead of driving your storefront like a browser.
 Scrapers priced, not blocked
 Commercial scrapers get a free allowance, then metering with clear terms. Priced traffic stays visible; blocked traffic often comes back disguised.
 Googlebot untouched
 Search and social crawlers pass straight through. Nothing about your organic search or link previews changes.
 Who this helps Agent browsers Commercial scrapers Answer engines Live fetches
 How to connect
 Install in minutes — or we host it for you.
 Cloudflare and Next.js work on every plan. If you cannot install, DNS connect is included — point a domain at ADN from Domain → Advanced.
 Included in Pro
 On Cloudflare or Next.js
 Install once. Shopping assistants get structured product data; commercial scrapers can be metered instead of blocked.
 Pro · $149/mo at 750k page views
 Included on Free and Pro
 Shopify and other site builders
 Waitlist a plugin, or point a hostname at ADN (included on Free and Pro). People keep the storefront you already run.
 Free or Pro (DNS connect included)
 Recommended plan
 Pro $149/mo typical
 Go live
 3 domains, 750k page views at this level. Move the slider with catalogue traffic.
 What this is not
 If competitors repricing against you is the real problem, we meter that traffic and attach terms to it — we do not try to stop it. Detecting determined adversaries is fraud work, and that is Cloudflare Bot Management, not ADN.
 Free scan
 See what a shopping assistant gets from a product page
 Scan a product URL. Results show the structured data found, what an assistant would receive, and how much of the page is markup.
 Scan my site
 Questions
 Common questions
 Does this change what Google sees? No. Search and social crawlers pass through untouched.
 Where does the product data come from? From the pages you already publish. Where a page has no structured data, ADN derives fields and marks what was inferred rather than asserted.
 Won’t metering scrapers just make them evade? Some will. The bet is that a scraper offered clean product data at a workable price behaves better than one offered a 403. Every response carries clear terms, so the choice is at least explicit.
 See what a shopping assistant gets from a product page
 Scan a product URL. Results show the structured data found, what an assistant would receive, and how much of the page is markup.
 Scan my site See setup
 Not quite you?
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